Here are some graphics that I created for Gaslamp Media. The company has three stores on Etsy: A Custom Cut, A Custom Shop, and Custom Paper Props.

These posters, store banners, and listing images contain photos and mockups of various products. I featured each store’s unique colors, such as purple for A Custom Shop. I also included similar design elements for all stores, which tie them together under one Gaslamp Media umbrella (e.g. rectangular color blocks and white dividers).

The products must be front and center, so I often favored simple designs with carefully selected photos. I also used color as a way to direct the viewer’s eye and highlight important information.

• Software: Adobe Illustrator, Adobe Photoshop

• Resources:

  • product photos taken by Thai Yin

  • custom text and artwork built from Gaslamp Media’s existing store designs, Creative Fabrica, Getty Images, Google Fonts, and Adobe Fonts